诺库维普

文献题目			去谷歌学术搜索
Self-supervised Graph Neural Networks for Multi-behavior Recommendation
文献作者			Shuyun Gu , Xiao Wang , Chuan Shi∗ and Ding Xiao
文献发表年限			2022
文献关键字
GCN; Contrastive learning; Multi-behavior
摘要描述
Traditional recommendation usually focuses on uti- lizing only one target user behavior (e.g., purchase) but ignoring other auxiliary behaviors (e.g., click, add to cart). Early efforts of multi-behavior rec- ommendation often emphasize the differences be- tween multiple behaviors, i.e., they aim to extract useful information by distinguishing different be- haviors. However, the commonality between them, which reflects user’s common preference for items associated with different behaviors, is largely ig- nored. Meanwhile, the multi-behavior recommen- dation still severely suffers from limited supervi- sion signal issue. In this paper, we propose a novel self-supervised graph collaborative filtering model for multi-behavior recommendation named S-MBRec. Specifically, for each behavior, we ex- ecute the GCNs to learn the user and item em- beddings. Then we design a supervised task, dis- tinguishing the importance of different behaviors, to capture the differences between embeddings. Meanwhile, we propose a star-style contrastive learning task to capture the embedding common- ality between target and auxiliary behaviors, so as to alleviate the sparsity of supervision signal, re- duce the redundancy among auxiliary behavior, and extract the most critical information. Finally, we jointly optimize the above two tasks. Extensive experiments, in comparison with state-of-the-arts, well demonstrate the effectiveness of S-MBRec, where the maximum improvement can reach to 20%.