(1) 本文应该算是较早在智能推荐领域提出repeat recommendation概念的,另一篇RepeatNet: A Repeat Aware Neural Recommendation Machine for Session-based Recommendation
(2) 本文提出的model其实是在一些假设下,统计分布结果。并不是学习模型(自动学习出某些模型参数)
(3) 几点有意思的假设和统计方法(这种想特征的方式,值得借鉴):
1)物品可能会被重复购买的概率:购买该物品超过一次的用户数 / 购买该物品至少一次的用户数 (baseline:RCP)
2)在1)的基础上,加上时间因素:统计该物品两次被同一个用户购买的时间间隔分布。就可以得到,上一次购买后,之后各个时间点购买的概率。
3)由1)和2)就可以得到,用户历史购买物品当中,哪些是repeated items,以及这些item再次购买的概率1),以及在某个时间点购买的概率2),相乘就是推荐概率(ATD)。
(4) 类似的方法,本文又构造了PG和MPG两种方法。
文献题目 | 去谷歌学术搜索 | ||||||||||
Buy It Again: Modeling Repeat Purchase Recommendations | |||||||||||
文献作者 | Rahul Bhagat | ||||||||||
文献发表年限 | 2018 | ||||||||||
文献关键字 | |||||||||||
KDD; repeat recommendation; amazon | |||||||||||
摘要描述 | |||||||||||
Repeat purchasing, i.e., a customer purchasing the same product multiple times, is a common phenomenon in retail. As more customers start purchasing consumable products (e.g., toothpastes, diapers, etc.) online, this phenomenon has also become prevalent in e-commerce. However, in January 2014, when we looked at pop- ular e-commerce websites, we did not find any customer-facing features that recommended products to customers from their purchase history to promote repeat purchasing. Also, we found limited research about repeat purchase recommendations and none that deals with the large scale purchase data that e-commerce web- sites collect. In this paper, we present the approach we developed for modeling repeat purchase recommendations. This work has demonstrated over 7% increase in the product click-through rate on the personalized recommendations page of the Amazon.com web- site and has resulted in the launch of several customer-facing features on the Amazon.com website, the Amazon mobile app, and other Amazon websites. |